See, this is how a proper “fail” is supposed to work. An amazing photo, just a tiny hint of backstory, and an unbelievable event happening that instantly communicates “everything is collapsing”
I'm Greg Rutter and I find amazing stuff which I'd like to share with you.
I'm a writer at Wieden & Kennedy, a contributor to The Onion, an editor on the Tumblr #LOL board and founder of the magazine Handsome Magazine Founders Monthly. I also do other life-changing stuff. Like what? Like this: