Q: How can you tell a cool video you saw on YouTube is a viral ad?
A: The shot at the end when all the people you didn’t see until that point come out of the woodwork to hug and celebrate with the guy who just pulled off something cool.
I'm Greg Rutter and I find amazing stuff which I'd like to share with you.
I'm a writer at Wieden & Kennedy, a contributor to The Onion, an editor on the Tumblr #LOL board and founder of the magazine Handsome Magazine Founders Monthly. I also do other life-changing stuff. Like what? Like this: